Digital Marketing Services
The advent of the internet has been a game-changer for the way the world conducts business. It has necessitated the need for internet marketing. No longer do people look up phone directories and newspaper advertisements while looking for a product or service. Everyone with a smartphone and internet connection is well-acquainted with using Google for business recommendations.
Therefore, it is of utmost importance for all businesses, big or small, to have an online presence. However, listing your business on Google, Facebook and Instagram alone is not enough. Business owners need to engage in online marketing activities to ensure that they have high visibility on the internet and their customers are able to find them easily.
Marketing Strategies:
Online or digital marketing strategies and platforms differ from business to business, but one thing is common for all online marketing - it needs time, professionalism, good storytelling and a deep understanding of how platforms like
Business Websites
Google
Instagram
Facebook
Linkedin
Social Networking Portals, and many-more...
Powering Solutions with Cutting-Edge Tools
For busy business owners, engaging in digital marketing activities can be a complicated and time-consuming process. It may even be counter-productive for them as it will divert their time and energy away from their core business. Hiring a dedicated resource for digital marketing is a double-edged sword. On one hand, you have greater control over your online presence and marketing activities, on the other hand, your efforts may be ineffective, for a single person cannot do everything. This is where Royalways steps in to help your business. Royalways is among India’s top online marketing agencies, and it has gradually expanded its service offerings to the UK, Canada and Australia.
At Royalways, we have a full-fledged team of digital marketing consultants. Each consultant specializes in a different area - digital marketing strategy, content writing, content marketing, designing, search engine optimization (SEO), website development and management, social media management and more. Experts at Royalways will provide you with customized internet marketing plans based on your requirements and budget. To enquire about Royalways’ digital marketing services, call us on +91 93566 01323 or write to us at info@royalways.com
Backbone of Our Innovation
SEO Services
A business may have a great website with the best of design and user interface, it will not be able to generate leads if it is not visible to your customers.
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Local SEO Services
Search Engine Optimization or SEO refers to activities that help in boosting your page ranking on Google and making it more visible to your target audience.
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Ecommerce SEO
Maintaining an Ecommerce website is a time-consuming and effort-intensive task since there are so many components to it - listing products, maintaining inventory
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Mobile SEO
Mobile SEO is among the most important components of digital marketing plans, as the bulk of online business is now conducted on mobile phones.
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Google Ads
Google has over 50% of the world’s audience as its population - so, imagine the potential of Google Ads for your business.
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Bing Ads
Bing Ads are a part of Microsoft’s advertising service. These ads are displayed on Bing, Yahoo and DuckDuckGo search engines.
Read More SEO Services
And that is why, Search Engine Optimization or SEO is a crucial part of digital marketing. Google has deployed bots in its system that crawl pages and collect data about websites and content. Depending on several factors such as authenticity and readability of content, attached media and backlinks, Google indexes websites and content, or assigns them ranks. Good SEO practices will boost your website and page ranking and help your business appear among the top search results on search engines when potential customers input the relevant keywords, and bring them to your page. Thus, to increase your leads through your website, it is important that you invest in SEO services.
At Royalways, we specialize in providing SEO services. From structuring websites to writing web content to creating blogs, we follow the best SEO practices for enhancing the rank of your website and pages. We are consistent in our SEO practices, so that your business always reflects among the top businesses on Google. We have expertise in local SEO as well as international SEO. So, whether your business is big or small, has a local audience, national audience or international audience, we will make sure that your business is able to reach your existing and potential customers. We create custom packages for SEO services according to your budget and marketing goals. To enquire about Royalways’ SEO services, call us on +91 93566 01323 or write to us at info@royalways.com
Local SEO Services
However, there cannot be a “one-shoe-fits-all” approach to SEO. A local business will require local SEO, whereas a global business will have a totally different approach towards the same. While doing local SEO, it is very important to have a deep understanding about the consumer behavior of your target audience. Armed with accurate data and analytics, you can implement a local SEO and content strategy that works effectively on your key demographic and helps you get more business.
For example, if your retail business is situated in a high-end locality, then your content will focus on promoting product brands that the residents would prefer. Accordingly, your SEO activities will focus on keywords that are relevant to your target audience. Similarly, the textual content and media that goes with it - images, videos and audio, have to be relatable for the local audience. Small details like these go a long way in improving your business’ ranking on Google. Royalways has established its name as one of the best local SEO companies that helps small businesses become visible to regional audiences. Our SEO marketing experts will first understand your product and its key demographic to create an affordable local search marketing package that is in line with your goals and works like a charm for attracting potential customers. To enquire about Royalways’ SEO services, call us on +91 93566 01323 or write to us at info@royalways.com
Brands we have been busy nurturing
At Royalways, we empower brands and businesses globally. With a track record of over 1000+ satisfied customers, we are your trusted digital partner, dedicated to communication, creation, and connection.
Ecommerce SEO
Maintaining an Ecommerce website is a time-consuming and effort-intensive task since there are so many components to it - listing products, maintaining inventory, managing payments, executing deliveries, etc. In all of this, one should not forget e-commerce marketing, which includes Ecommerce SEO. Ecommerce SEO is essential because when a potential buyer searches for a product that you sell on the internet, your website should appear among the top search results. When that happens, the chances of the potential buyer coming to your website to purchase the product increase manifold. More the traffic on your website, more the sales.
Ecommerce SEO includes several components including high quality Home page content, About Us page content, Product Category page content, Product-related content, Frequently Asked Questions (FAQs), blog articles, help center answers and contact information. When this information is relevant, accurate, high-quality and updated regularly, Google’s bots will index your website higher. Royalways is among the top Ecommerce SEO marketing agencies in India. Our E-commerce specialists will not only create an affordable SEO strategy for you, but we also have top-of-the-class writers who will write SEO content that is not just stuffed with keywords, but is actually interesting and helpful for your audience. Ecommerce SEO marketing is a recurring job, so our specialists will keep an eye out for trends to help you create content that is trending. Our specialists will also create a content calendar to ensure that your Ecommerce SEO activities are regular and consistent to maximize their effect. Our local search marketing activities are customized according to business goals and affordable. Call us on +91 93566 01323 or write to us at info@royalways.com to inquire about our Ecommerce SEO services. info@royalways.com
Mobile SEO
Mobile SEO is among the most important components of digital marketing plans, as the bulk of online business is now conducted on mobile phones. As per research, 60% of all search volume is conducted on mobile devices. Furthermore, Google has a preference for mobile websites over websites with desktop versions only. A few years ago, when Google noticed that most of its searches were being conducted on mobile, it developed a Mobile-first index. This index ranks search results according to the mobile-version of the page, even if a user is browsing on the desktop. Thus, businesses need to lay a special emphasis on ensuring that their Mobile SEO is up to the mark. For optimizing your business website for mobile, you need to ensure that it loads quickly, offers complete and easy visibility of content on the website, has working external links and redirects, and has a user-friendly interface.
There are several ways of optimizing your website for mobile users - using separate URLs for mobile versions with “M.” configuration, having dynamic serving and implementing responsive design. Fortunately, the SEO team at Royalways is proficient in all of them. Royalways’ SEO consultants will not just create SEO content for you that helps your website appear in top search results, but also carry out a thorough analysis of the website’s mobile-friendliness. Using tools like Google’s Mobile-Friendly Test, we will ascertain the weaknesses in your mobile website and fix them. With Royalways’ Mobile SEO services, your business will have a mobile website that gets traffic and generates leads for you. Call us on +91 93566 01323 or write to us at info@royalways.com to inquire about our Mobile SEO services.
"Boost Your Online Marketing Strategy with Our Expert SEO Services for Enhanced Success."
Let's Discuss Google Ads
Google has over 50% of the world’s audience as its population - so, imagine the potential of Google Ads for your business. Google offers a wide array of advertisement and expenditure options. It offers Standard Text Ads or Expanded Text Ads (ETAs), Responsive Search Ads (RSAs), Dynamic Search Ads (DSAs), Image Ads, App Promotion Ads, Video Ads, Product Shopping Ads, Showcase Shopping Ads and Call-Only Ads. Each advertisement type has its pros and cons, which need to be evaluated for your business.
You can either keep a flexible daily budget for your ads or fix it. In the flexible budget model, you add money to your Google Ads account, and depending on the clicks on your advertisement, known as the PPC model, Google will automatically deduct the amount from your budget. Alternatively, you can choose to fix a daily budget for your ads in which you specify how much money you would like to spend daily on your ads. Depending on that budget, Google will optimize the displaying of your ads to your target audience. To leverage Google Ads effectively, you need to have a deep understanding of different ad types, key words and formats. At Royalways, we have Google Ads consultants who will help you with creating ad campaigns that increase the reach of your business.
We will research keywords for you and put them in ad formats that appeal to your target audience, and boost your chances of discovery. So, when a potential client does a local Google search for keywords related to your product and service offerings, your business will show among the top search results. To inquire about Royalways’ Google Ads marketing, call us on +91¬ 93566 01323 or write to us at info@royalways.com.
Bing Ads
Bing Ads are a part of Microsoft’s advertising service. These ads are displayed on Bing, Yahoo and DuckDuckGo search engines. When compared to Google, Bing gets less traffic, but that doesn’t mean that one should completely rule out Bing. The search engine gets 23% of the world’s total traffic, and this is a significant figure for a business’ visibility on the internet. There are a few advantages of advertising on Bing. First of all, Bing’s advertisements are less expensive than Google. On average, Bing Ads cost 40% less than Google Ads. This means that you can get much more from ads on Bing than on Google within the same budget. For example, if a potential customer types in keywords relevant to your business on a search engine, then chances are that they will see your ad more times on Bing than on Google.
Secondly, because Bing is not as popular as Google, it also has less competition in terms. For your PPC campaign, this means better ad placement, and thus more chances of clicks and conversions. For example, if there are 3 similar businesses in your city running ads on Google, then even with advertisements, it is possible that your business might be 3rd in the search results on Google. But on Bing, owing to less competition, your ad may be at the very top. Thus, Bing Ads, if utilized properly, can make a significant difference to your business’ online visibility. If you need help with setting up effective Bing PPC campaigns for getting more business, then Royalways’ Bing marketing consultants are there for you. To inquire about our Bing PPC management services, call us on +91¬ 93566 01323 or write to us at info@royalways.com
